Our Origin

Birthed in the midst of the 2020 global pandemic came forth Anagen Naturals.

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Inspired by persons who were able to market off of their skills and talents, our SHE-E.O., Nathifa Alexander, was brainstorming business ideas of her own.

On Sunday 9th August 2020, during her wash day routine, she hatched up the idea to create natural hair care products for fellow naturalistas who have difficulty finding products that work for their hair type.

She wasted no time in doing her research and soon came across the word ‘Anagen’, meaning “the growing phase of a hair follicle”.

A few supportive family members and friends later “Anagen Naturals” was registered on Wednesday 28th October 2020, as a Sole Trader Business.